Littlehampton Police take part in European drive to reduce road deaths.

The footage above is so simple in its composition- three characters, whose actions speak louder than words.

The words are- "Wearing your seatbelt saves lives."

Littlehampton Police will be playing their part in getting this life saving message over to drivers. It's not about raising money or targeting motorists as easy prey, it is very simply about saving lives.

A week-long police enforcement campaign on drivers and passengers not using seat belts is being carried out by officers in 23 countries across Europe. The campaign is being run under the European Traffic Police Network (TISPOL) working arrangements.

TISPOL President Wolfgang Blindenbacher said: "The time has long gone when a driver or passenger can see seat belt wearing as a matter of personal choice. Make no mistake, the forces experienced during a road collision mean unrestrained vehicle occupants have a far greater potential to kill not only themselves but also others around them.

“That’s why wearing a seat belt is not a matter of choice and we will continue to use vigorous enforcement strategies which back up the continuing education campaigns.”